![]() ![]() ![]() “We’re continuously working to grow the sport of motorcycling,” says Harley-Davidson CEO Matt Levatich. The motorcycle makers hope that the new program will not only generate fresh excitement for their internship program and employer brand, but also for the culture of motorcycling in general. The company teaches them to ride, then sets them on a 12-week journey across the country, sharing their adventures along the way-and they even get to keep their bike. To target this age group, Harley has launched its #FindYourFreedom summer internship, which provides 8 college-aged interns with their own Harley-Davidson motorcycles. To solve this issue, Haley-Davidson has gone right to the source of the problem: Gen Z and Millennials. And only 6% of those in the 18 to 24 demographic ride motorcycles. The median age of motorcycle owners is 47 years old, and though Harley has made some improvements in its demographics, young adults, women, and people of color still make up a minority of owners. Harley-Davidson’s #FindYourFreedom internship gives interns a free Harley they can ride across the U.S. With their new #FindYourFreedom internship launching this summer, Harley-Davidson is taking an outside-the-box approach to student internships by putting social media-savvy students and grads behind the handlebars for 12 weeks-and hoping to reinvigorate both their consumer and employer brands in the process. In fact, in January of this year, Harley-Davidson closed its Kansas City plant as shipments of its iconic motorcycles reached a six-year low.īut, the company isn’t throwing in the towel yet. ![]() These days, a Millennial generation that isn’t particularly enthused about motorcycles in general is hurting both the company’s sales and their recruiting efforts. Applicants must be 18 years or older and looking to pursue a career in social media.For Americans of a certain generation, Harley-Davidson motorcycles have always defined what it means to be “cool.” Like the stars of the 1969 classic Easy Rider, Harleys evoke a very specific image: long hair, sunglasses, bandannas, and maybe an American flag or two.īut while that nostalgia has served Harley-Davidson well over the years, it could also be causing some new problems for the 115-year-old, Milwaukee-based manufacturer. Harley-Davidson says it's looking for those that have the ability to create content on the fly, are creative and have the talent to take great photos and fun videos. The Milwaukee-based motorcycle maker says it will teach the interns how to ride, compensate them for their work and travels, and let them keep their motorcycles. Grab life by the handlebars and apply here: /3L4m3Vrx5u Learn to ride, experience the freedom of the open road, and get real-world marketing experience, all on a Harley-Davidson motorcycle. ![]() Join us for the internship of a lifetime this summer. Those who take up the summer internship will get a free motorcycle! Yes, a free Harley-Davidson. The iconic American motorcycle manufacturer announced this week, that it is looking for interns for its 12-week 'Find Your Freedom' internship program. Whether you're working full-time or just interning, you're probably going to hate your job after you read this. ![]()
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